SURF, the official dating app partner of HYROX Americas and Australia, today announces the global expansion of its partnership with HYROX, becoming the official dating app partner of HYROX UK, Ireland, and Latin America. The expansion creates new opportunities for fitness-minded singles to meet potential partners through a shared passion for sport, training and an active lifestyle.
“SURF is built around the idea that your personal interests and lifestyle matter when you’re dating,” said SURF CEO Rob Long. “HYROX is a perfect example of that. We’ve seen people connect over training, competition and what it takes to be a HYROX athlete through our partnership in the U.S., and the Blind First Dates have really brought that to life. It’s proof that when you give people something real to connect over, dating feels a lot easier.”
At the Rio de Janeiro race in November and the London ExCel race in December, athletes will have the chance to participate in SURF’s viral Blind First Dates concept, pairing selected singles who have never met for a first date during a doubles race, giving them a shared experience and common goal to connect over from the start. The concept has generated more than 9 million organic views across social media and over 7,000 applications between previous NYC and Miami races. One week after their HYROX Blind First Date, 9 in 10 couples told SURF they had continued getting to know their doubles partner through texts, video-calls, and other forms of communication, and/or had gone on a second date. Applications for the London ExCel and Rio de Janeiro Blind First Dates** can be found at www.surfdating.com.
HYROX UK, Ireland & Latin America 2026 Calendar
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Sao Paulo, Brazil – October 17 and 18
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Birmingham – October 27 – November 1
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Dublin – November 11-15
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Rio de Janeiro, Brazil – November 21-22 *
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London ExCel – December 2-6 *
* Races with SURF x HYROX Blind First Dates
**Applications for the SURF x HYROX Blind First Dates are only available to athletes aged 18 years or older.
SURF was designed for users to spend less time on the app and more time on dates, offering users the opportunity to see all available singles in a grid-style view without endless swiping. The app also uses filters that allow users to sort by fitness preferences and interests like pickleball and backpacking, as well as a dedicated HYROX affiliation. Users can add HYROX to their profiles and filter to discover other singles in the community.
Moritz Fürste, Co-Founder and Chief Marketing Officer at HYROX said: “The HYROX community is built on shared passion, and pushing your limits together, so expanding our partnership with SURF across the UK, Ireland, and Latin America allows our athletes to connect in a truly unique way. HYROX brings people together, both on and off the race floor. Seeing the reaction to SURF’s Blind First Dates in the US showed us just how powerful a shared love of fitness can be, and we’re excited to extend that to the rest of the world through expansion of this partnership.”
SURF is available for download globally on the Apple App Store.
Download SURF and add the HYROX tag
Follow us on Instagram at SURF and HYROX UK & Ireland and HYROX Latino America.
