Myprotein, the leading online sports nutrition brand, has today announced the expansion of their exclusive, multi-year partnership with HYROX, the sport of fitness racing, as the official global nutrition partner. Myprotein will elevate across all international races, with activations to unite the fitness community, championed by a diverse range of ambassadors and athletes. To mark the launch, Myprotein is releasing an exclusive product range, in collaboration with HYROX, to meet the needs of the ‘hybrid’ athlete.
Available from the 1st July 2024, the Myprotein x HYROX product range has been specifically curated to support a hybrid workout schedule, to help maximise training throughout all stages; pre-workout, intra-workout and post-workout.
The comprehensive nutrition offering includes six new products, from energy gels to re-fuel bars, with extensive research undertaken to create the most impactful formulations. The Myprotein team sought insight from the HYROX elites, including Graham Halliday and Jake Dearden, to ensure the exclusive range fulfilled all training requirements for those competing.
Neil Mistry, CEO of THG Nutrition commented: “The HYROX brand is so closely aligned to our own, that this partnership has felt organic since our initial partnership launch back in January. Since then, we have brought our product range to life through each of the European HYROX events this season, and we are now thrilled to announce we are the exclusive global nutrition partner.
“The collaboration between Myprotein and HYROX champions our mutual passion for the empowerment of fitness communities, and a fitness ethos that is transformative and inclusive for everyone wanting to push themselves further, wherever they are on their fitness journey.
“This new launch is the natural next step in this hybrid space, encompassing all elements of training, from pre-workout through to recovery. Our brand expertise, alongside that of the team at HYROX, plus the insight from the HYROX elites, has allowed us to develop this unique offering.”
Christian Toetzke, Co-Founder of HYROX stated, “Partnering with Myprotein to provide HYROX competitors with the nutrition they need pre, during and post-race is a direct response to our commitment to supporting our athletes at all levels. Our new hybrid fitness products will enable HYROX athletes to take an informed and personalised approach to their race day strategy, helping them perform and feel their best. We’re proud to take this step to support athletes with their nutrition journey.”
Full product range:
- Myprotein PRO x HYROX: THE Electro (Watermelon) RRP £19.99
- Myprotein PRO x HYROX: THE Electrofuel (Raspberry Lemonade) RRP £19.99
- Myprotein PRO x HYROX: THE Recovery (Orange and Mango) RRP £34.99
- Myprotein PRO x HYROX: THE Energy Gel (Raspberry Lemonade) RRP £24.99
- Myprotein PRO x HYROX: THE Pre-Workout Gel (Sour Cherry / Green Apple) RRP £19.99
- Myprotein PRO x HYROX: THE Re-Fuel Bar (Salted Caramel) RRP £27.99
Products can be purchased individually but also as a complete ‘HYROX bundle’, for £79.99.
Information on the products can be found here. Use code ROXLYFE for a discount.
About THG Nutrition
THG Nutrition is a group of digital-first Nutrition brands, which includes the world’s largest online sports nutrition brand Myprotein, and its family of brands (Myvegan, Myvitamins, MP Activewear, and MyPRO), with a vertically integrated business model supported by six THG production facilities.
About THG
THG is a vertically integrated, digital-first consumer brands group, retailing its own brands in beauty and nutrition, plus third-party brands, via its complete digital commerce solution, Ingenuity, to an online and global customer base.
