NEWS // London, 28th February 2023
Built For Athletes, a premium fitness brand which specialises in high-quality bags, luggage and accessories for elite and everyday athletes, has announced the HYROX World Record* holder and the current UK’s No.1 male HYROX athlete, Michael Sandbach, as its latest athlete signing. As a brand with the functional fitness community at its core, Built For Athletes are proud to add one of the best HYROX athletes in the world to their roster, as the sport continues to monopolise the world of functional training.
Michael attributes his success to a dedicated and rigorous training schedule – which is not something for the faint-hearted – consisting of sessions before work, at lunch and in the evening. Four mornings a week he runs in the dark at 5am; completes a strength session at midday and ends his working day with a gruelling rower or interval-based conditioning workout. As if juggling a full-time job with all this training was not impressive enough, he also juggles this with being a father to his young child. Michael and Built For Athletes share a passion for peak performance and endurance, making them the ultimate high-performance team.
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*Michael Sandbach and Tim Wenisch currently hold the HYROX Mens Doubles World Record, completing the race in 48 minutes 52 seconds.
About HYROX – HYROX was founded in 2017 by Christian Toetzke, an industry veteran in the international cycling, marathon and triathlon world, and Moritz Fürste, one of Germany’s greatest ever hockey players and successful entrepreneur. HYROX was born out of the founders’ desire for an event that would bring the endurance and functional fitness worlds together in a format that replicated the activities that regular gym goers did in their workouts. HYROX bridges the gap between traditional long distance endurance events and functional fitness and attracts competitive athletes and enthusiasts from all sporting backgrounds.
HYROX is one of the fastest-growing fitness modalities on the planet. Participation in 2022 increased by over 100%, and in 2023 will have a forecast of 90,000 participants globally. In 2022 the google search term HYROX increased by 127%, and it was named in over 50 global Health and Fitness trends articles from independent media. Aligned with significant international brand partners, HYROX is now continuing its rapid global expansion plans with over 40 races planned for 2023 in 11 different countries. For more information visit www.hyrox.com and check out our Beginner’s Guide to HYROX.
About Built For Athletes – Built For Athletes is a premium fitness brand specialising in bags for those who are passionate about fitness and the benefits that it brings to both body and mind. Founded in 2018 by CrossFit enthusiast, Nick Costello, the British brand was born at the heart of functional training when he sought a solution to the hassle of lugging multiple bags to the gym to fit the likes of jump ropes, grips, lifting shoes, meal prep and a change of clothes.
Following extensive research, discussing with coaches and training partners, the idea of producing high-quality, dedicated carry goods for serious gym enthusiasts took hold. The iconic Built For Athletes backpack quickly became an essential piece of kit within the UK CrossFit and functional fitness communities, driven by coaches and personal trainers – the early adopters of the brand. Now, worn by some of the world’s top CrossFit and functional fitness athletes and over 120,000 fitness enthusiasts worldwide, the team are constantly on a mission to update and produce innovative products which add value to every individual’s training regimes, no matter what level they are. www.builtforathletes.com
About Michael – Michael, originally from Northwich, is a full-time engineer in the oil and gas industry, and despite having only found his love for HYROX in 2021, he is one of the best athletes in the sport. He completed his first race in HYROX Birmingham in 2021 with no training and placed an impressive second place. The extremely talented footballer, CrossFit and running enthusiast thus progressed in the field at a rapid rate.
