During May 2025, HYROX reached a huge milestone. The fastest growing sport globally has now seen 1 million tickets sold. This stands testament to the surge in popularity that HYROX has experienced since the first event held in Hamburg, 2017. That event saw 650 participants. Since then, the expansion has been propelled by a growing market for merchandise, multiple sponsor deals and gym affiliations. The sport is thriving.
The 24/25 season has seen over 600,000 competitors, with races spanning across more than 80 cities in multiple continents (that number was up from 205,000 in the previous season!). With over half the tickets being sold this season, it goes to show how quickly HYROX has caught on.
HYROX has cemented itself not only as a competition but as a movement with a rapidly growing global community. Reaching 1 million competitors shows just how accessible the sport is and continues to be. The structured format and focus on stamina and endurance has attracted people of all ages and abilities, from the everyday fitness enthusiast to the elite 15 athletes battling it out at the top of the sport.
HYROX’s rapid rise has been powered by a smart and scalable event model. The setup is designed to be fully mobile, allowing entire race arenas to be assembled in just 36–48 hours. That flexibility means new cities can be added quickly, helping fuel the sport’s global expansion without compromising on the athlete experience.
Of course, growing this fast hasn’t come without challenges. High demand has led to early sell-outs in several cities, with many being left disappointed at how hard it is nowadays to get a ticket for an event. But the direction of travel is clear, and as we look ahead to next season further growth is expected with HYROX Co-Founder Mo Fuertse recently saying in an interview on CNBC that they expect approximately 1.5m tickets to be sold during the 25/26 season!
For info on upcoming and previous events, check here.
