HYROX Expands to Canada

In response to overwhelming demand, HYROX, the global fitness race phenomenon, is set to make its debut in Canada, with the first race scheduled to take place in Toronto at the Enercare Centre on October 5th, 2024. Canada’s ever-growing health and fitness landscape, valued at a staggering $4.7 billion in 2023, makes it a natural next course of action for HYROX, which has been named in both 2023 and 2024 as one of the top fitness trends.

HYROX participation rate has increased by an impressive 1,081% over the last five years*, resulting in expansion globally. The fitness racing phenomenon is thrilled to now fulfil the immense demand from the Canadian market, and welcomes racers from every athletic background; if you’re a total novice, regular gym-goer or pro athlete, there is a race category for you.

Douglas Gremmen, Managing Director of HYROX North America adds “We’re excited to be expanding our footprint to one of the biggest fitness and wellness markets in the world. This move reflects our growth and commitment to making fitness racing a world renowned sport, we’ve already welcomed Canadian athletes at races all over the world, so finally enabling participation on home turf has been a priority.”

In celebration of HYROX’s Canada launch, a launch tour** will take place over a two week period, designed to provide a taste of HYROX to prospective athletes at HYROX affiliate gyms across the country. The tour will begin on February 10th with a two-day event at One Academy, a HYROX affiliate gym, previously voted Toronto’s best gym. On day-one members can learn the foundations of HYROX through a masterclass, and day two will consist of a HYROX simulation event, further aiding HYROX preparation ahead of the first official race in October.

The innovative fitness race’s popularity shows no signs of slowing down, with the Canadian expansion being a product of such success in existing markets. Year on year Google searches for ‘HYROX’ have surged by +233%. Meanwhile, #hyrox has become a sensation on TikTok, amassing a whopping 55.6 million views. With over 2500 gym partners globally, HYROX has become the preferred training style for elite gyms and studios, even being named as an influence for gym design trends in 2024.

How HYROX works:

At HYROX, everyone worldwide competes in the same race, in the same format.
The competition kicks off with a 1km run, followed by one functional movement, and repeats eight times.
Athletes can sign up for different race categories, ensuring accessibility for all fitness levels.
Individual: Take on the standard HYROX for a challenging but achievable race for everyone.
Individual Pro: Tailored for the experienced racer, with heavier weights for a more challenging experience.
Doubles: Find a partner and take on the challenge as a pair, splitting the workload across the event.
Relay Teams: Perfect for gyms, companies, and other groups, where the workload is divided among four people for the fastest and most accessible version of the race.

A HYROX race is also a buzzy spectator sport:

It’s a unique and exciting experience watching athletes of every level achieve greatness. All races take place in large indoor venues, creating a unique stadium-like atmosphere. The event features DJs, brand activations, food and drink, and giveaways for all participants and spectators to soak up and enjoy.

RACE TICKETS: Tickets for the Toronto race will be available for pre-registration starting February 11th on www.hyroxcanada.com, with general ticket sales opening on February 23rd.

Location: Enercare Centre Toronto

Date: 5th October, 2024

Early Bird Prices:

Singles: 140

Doubles: 130pp

Relay: 55pp

How to Sign Up: http://www.hyroxcanada.com

https://hyrox.com/find-my-race/

*In the 23/24 season, 195,000 participants are expected to compete, marking a significant growth from the first full season of races in 2018, which saw 11,000 individuals take part. This represents an impressive 1,081% increase in participation over the last five years.

**Affiliate Gym Tour Schedule:

– 10th & 11th – One Academy

– 14th – Velocity Sports Medicine

– 15th – L5 Health & Fitness

– 16th – DeltaTrain

– 17th – Crossfit Somos

– 19th – Gritlabs

– 21st – Empact Fit

– 24th – Holistic Athlete

About HYROX:

HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition on earth. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.

– HYROX is a worldwide fitness race for everybody: with 4 different racing categories to choose from, HYROX is accessible for everyone no matter what level. Take part as a team and split the work, or test yourself as an individual.

– Athletes compete in the exact same race all around the world: starting with a 1km run, followed by 1 functional movement, repeated 8 times*

– Participants can compare Global Rankings: all participants wear a timing chip and receive official finishing times, with comparable results through HYROX’s global rankings across all events

– This 23/24 season HYROX will host events in 12 countries and will culminate at the end of the season with the World Championships: the fastest 15 times from each division in each city go head-to-head on the world stage to represent their country.

– 52% of gym members now cite Fitness as their sport⁽¹⁾ : Fitness is the largest sport in the world and HYROX is the first mass participation event that gives everyday gym-goers their own race to train for

– HYROX fills an untapped gap: the first event to bridge the gap between traditional endurance races with functional fitness, to create a race format for everybody with a unique repeatable, measurable and trainable concept

– Born from world-class industry veterans: created by one of the most experienced and successful mass participation race event organisers in the world, Christian Toetzke, together with x3 Olympic Medallist and World Champion, Moritz Furste

HYROX Race Format:

1km run

1km Ski Erg

1km run

50m sled push

1km run

50 m sled pull

1km run

80m burpee broad jump

1km run

1km row

1km run