PUMA is turning up the heat at HYROX London, giving participants and spectators the chance to tackle “The Final Stretch”, a custom-built ramp designed to test strength, endurance, and determination. Participants will have one shot to sprint up the ramp,...
In mid-November 2025, after months of gathering feedback, surveying athletes, and listening closely to the HYROX community, the organisation introduced something many athletes had been asking for: more flexibility when registering for events. Beginning November 17th...
October was another milestone month for HYROX – with a landmark global partnership renewal, world-class racing, and big steps toward the sport’s next generation. PUMA Partnership Extended to 2030 The month began with major commercial news: PUMA extended its...
Frasers Group plc has opened the doors to a new three-story 90,000 sq.ft flagship store in Liverpool, UK, bringing together Sports Direct and Everlast Gyms+ under one roof. The Liverpool store’s opening forms part of the brand’s vision to redefine the future of the...
PUMA has renewed and extended its partnership with HYROX until 2030 – they will provide official sportswear for HYROX and become the exclusive title partner for the HYROX World Championships. PUMA recognized the potential of the sport early on and has partnered...
September was another packed month in the HYROX world – from governance changes and dramatic race stories, to community launches, partnerships, and podcast highlights. Here’s a look at the main talking points from the month (with links to deeper coverage on Rox...
