Premium fitness brand, Built For Athletes, who produce high quality backpacks and luggage built specifically with performance in mind, has been named as The Official Backpack and Luggage Supplier for HYROX Europe.
This partnership reflects the existing synergy between the two brands, with Built For Athletes bags already a staple accessory for HYROX athletes. The partnership will see an exclusive collection consisting of four pieces, including a brand-new 35L backpack size, and recently introduced product, the Crossbody Bag, catering to the needs and preferences of athletes on race day and whilst training for HYROX.
Over the past 18 months, Built For Athletes has been a steadfast presence at HYROX events, becoming an indispensable part of the HYROX identity, in line with the global fitness racing phenomenon’s exponential growth, welcoming over 175,000 participants in the 2023/24 race season.
Recognised as the quintessential HYROX bag that every competitor owns, this partnership is a logical progression driven by clear consumer demand, solidifying Built For Athletes’ supremacy in the HYROX space. Sharing the same mantra of inclusivity as HYROX, Built For Athletes recognises the unique journey of each athlete, hence the ability to personalise bags with patches, which all HYROX athletes receive upon completion of the race.
Nick Costello, Founder and Creative Director at Built For Athletes, remarked on the significance of this partnership: “This partnership with HYROX is a pivotal milestone for Built For Athletes. HYROX has rapidly become a household name in the fitness sphere, and it is fitting that Built For Athletes is now part of this remarkable journey. Our association with HYROX’s dedicated and expanding community highlights our commitment to establishing a strong presence in multiple fitness realms. We are proud to contribute to HYROX’s story and look forward to continuing our support through our roster of incredible athletes.”
Christian Toetzke, founder of HYROX, expressed his enthusiasm: “We are excited to officially partner with Built For Athletes, a brand that shares our commitment to enhancing the race experience for our competitors. Built For Athletes’ dedication to quality and their support of both professional and amateur athletes make them an ideal partner for HYROX.”
This partnership extends beyond the launch of an exclusive four-piece collection; it epitomises the strong, supportive community fostered by both Built For Athletes and HYROX. Highlighting this spirit are Built for Athletes athletes and ambassadors such as Graham Halliday, who excelled at the 2023 HYROX World Championships; Jake Dearden, a HYROX Master Trainer with a world record for competing in the most HYROX races in 48 hours; and Zara Piergianni, a record-breaking British Elite 15 athlete. These exceptional athletes feature prominently in the campaign video.
This partnership celebrates the launch of an exclusive four-piece collection, available to purchase at HYROX World at every European event from the start of the 24/25 season. The collection includes the HYROX x Built For Athletes Backpack Pro 35L, HYROX x Built For Athletes 60L, HYROX x BFA Keychain, and the HYROX x BFA Cross Body Bag:
- HYROX x BFA 35L Backpack Pro: £160/$200
- HYROX x BFA 60L Duffel Bag: £175/$220
- HYROX x BFA Keychain: £8/$9
- HYROX x BFA Cross Body Bag £45/$55
Register your interest and the ability to shop the collection first via the link HERE
Remember to use code ROX15 to get 15% off of your order.
The full four-piece collection will be available to buy from September 2024 via www.builtforathletes.com and www.HYROX.com
About Built For Athletes
Built For Athletes is a premium fitness brand specialising in bags for those who are passionate about fitness and the benefits that it brings to both body and mind. Founded in 2018 by CrossFit enthusiast, Nick Costello, the British brand was born at the heart of functional training when he sought a solution to the hassle of lugging multiple bags to the gym to fit the likes of jump ropes, grips, lifting shoes, meal prep and a change of clothes.
Following extensive research, discussing with coaches and training partners, the idea of producing high-quality, dedicated carry goods for serious gym enthusiasts took hold. The iconic Built For Athletes backpack quickly became an essential piece of kit within the UK CrossFit and functional fitness communities, driven by coaches and personal trainers – the early adopters of the brand. Now, worn by some of the world’s top CrossFit and functional fitness athletes and over 150,000 fitness enthusiasts worldwide, the team are constantly on a mission to update and produce innovative products which add value to every individuals’ training regimes, no matter what level they are. www.builtforathletes.com
