PUMA is turning up the heat at HYROX London, giving participants and spectators the chance to tackle “The Final Stretch”, a custom-built ramp designed to test strength, endurance, and determination.
Participants will have one shot to sprint up the ramp, conquer the warped wall, and pull themselves to the top for an exclusive first look at PUMA’s first-of-its-kind HYROX shoe, and a chance to win a pair of the unreleased shoe.
Ahead of the HYROX London weekend, PUMA will host the official HYROX shakeout run at its brand-new Oxford Street flagship on Wednesday, 3rd December. HYROX competitors are invited to get race-ready with the shakeout run, receive personalized giveaways including custom lace tags, take part in an in-store challenge with prizes up for grabs, and gain access to fast-track queue tokens for The Final Stretch at the event.
PUMA has been an integral partner of HYROX since its very first event in Hamburg in 2017, recognising the sport’s potential early and supporting its evolution into the World Series of Fitness Racing. After becoming a global partner in 2023, PUMA has continued to play a foundational role in HYROX’s growth, providing performance products tailored to the unique demands of fitness racing and using the partnership as a platform to engage the sport’s passionate community. With HYROX’s exponential growth in participation, now being staged in over 30 countries, with an expected 1.3 million participants in the 2025/26 season, reflecting the rapid global momentum behind a sport PUMA has championed since day one.
PUMA’s first-of-its-kind HYROX shoe represents a major milestone in the functional fitness space. The shoe is set to officially debut in February 2026 and has been engineered specifically for the demands of the rapidly growing global fitness race.
To check out our article on the best footwear for HYROX, check out this article.
