Built for Athletes has announced the launch of the new Jake Dearden x Built For Athletes Backpack, a purpose built backpack developed to meet the demands of elite training, travel, and competition. It combines Jake’s favourite Built For Athletes features with new innovations focused on organisation, durability, and all day performance.
Since joining Built For Athletes as an athlete and ambassador in 2024, Jake has grown alongside the rapid rise of fitness racing, establishing himself as one of the sport’s leading athletes and personalities. During that same period, Built For Athletes has continued to strengthen its presence within the space, becoming one of the most recognised and trusted brands seen across training facilities and competitions worldwide.
The launch of the Jake Dearden x Built For Athletes Backpack represents the next stage of that relationship, combining Jake’s experience as an elite competitor with the brand’s commitment to creating premium products built for performance.
Designed in line with the demands of Jake’s training, travel, and competition schedule, the backpack was created to help athletes stay organised, prepared, and performance focused in every environment.
Constructed using a brand new waterproof matte fabric developed specifically for this launch, the backpack combines premium durability with practical functionality. Features including waterproof zips, a redesigned padded back panel, labelled compression cubes, ventilated shoe compartment, oversized bottle holders, and dedicated internal storage were all designed to support athletes through training, travel, and competition.
Jake Dearden comments: “Built For Athlete’s backpacks have been a huge part of my everyday training, travel, and competition routine. I’ve trusted their products for years, so being able to work together on a backpack felt like a natural next step. We wanted to create something that genuinely supports performance while still being practical enough for everyday use, supporting my training schedule whether that’s marathon preparation, fitness racing, strength training, or any other discipline, as well as travel.”
Danny Costello, CEO of Built For Athletes, adds: “Jake embodies everything Built For Athletes stands for, discipline, consistency, and performance. As both a top HYROX athlete and long standing ambassador for the brand, he brought invaluable insight into the development process.”
Key Features Include:
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Waterproof matte fabric and waterproof zips
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New padded back panel for improved comfort and support
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Labelled compression cubes for gear organisation
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Large hook and loop patch panel for personalisation
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Stitched laser cut MOLLE construction
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Dedicated padded 17” laptop/device compartment
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Dual XL bottle holders
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Adjustable sternum straps for added stability
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Built in ventilated shoe compartment
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Waterproof lined lower front pocket for wet gear
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Multiple internal storage compartments
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Ergonomic airflow back panel
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Premium YKK® Japanese zips and trims
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Load tested to carry 20kg+ / 44lb+
The Jake Dearden x Built For Athletes Backpack is available to buy now for £199.99. Click this link for 15% discount auto applied at checkout
