HYROX have announced the launch of “HYROX365”, a training, education and equipment ecosystem for gym owners, coaches and service providers. They say that this enhanced offering, in collaboration with partners FIIT and CENTR, will cement HYROX’s position as a full service health and fitness offering supporting athletes, coaches and gym owners and uniting the global HYROX community.
HYROX has created huge demand for its races since its launch in 2018 with 200,000 HYROX athletes participating in 2024 and over 2,500 existing HYROX-affiliated gyms globally. Ensuing demand from fitness based facilities to be able to offer HYROX group training has driven the creation of HYROX365 to provide an all-in-one training solution, allowing HYROX coaches to deliver Group Training sessions any time, in any gym, anywhere in the world. The company say they aim to “unite the global fitness community through one sport, one training methodology and one lifestyle”.
The announcement was made at fitness convention FIBO in April 2024. Commenting on the initiative, HYROX founder, Christian Toetzke, said: “We saw an incredible demand to provide a consistent standard of healthy performance training for our users and now through HYROX365 we are going to deliver a world class product for users and facility owners across the globe, working with outstanding partners like Centr and Fiit we aim to deliver the number 1 solution for fitness operators, coaches and pts in the health and fitness industry”.
The HYROX365 ecosystem is made up of HYROX Training Clubs, Performance Hub, Performance Centr and the HYROX Academy…
HYROX Training Clubs
HYROX Training Clubs are affiliated training facilities that can advertise and market their services using the HYROX brand name and feature on the HYROX TRAINING CLUB finder on HYROX.com. All global 2,500 HYROX affiliates will become official HYROX Training Clubs and receive access to an entirely new digital platform through the HYROX Performance Hub, powered by FiiT. This will allow any gym provider to offer group training with a suite of education tools and content formats to aid coaches.
Developed by David Magida, head of affiliate programming, all HYROX Training Clubs receive access to HYROX365 GROUP TRAINING – a complete functional athletic workout program implementing endurance, strength endurance, power, aerobic capacity on a daily basis.
HYROX365 Performance Hub
The HYROX365 Performance Hub, powered and built by FIIT (a leading digital group fitness platform), is announced as the platforms first white-label partner – a new, customisable service solution from FIIT which enables brands worldwide to leverage its technology to deliver best-in-class fitness content.
Purpose built for gyms of all sizes, the HYROX365 Performance Hub provides gym owners with the tools needed to streamline their programming and deliver HYROX workouts on their terms. Gyms will get exclusive access to bespoke daily HYROX workouts, class tutorials, movement standard and education videos, and marketing resources, all within one singular platform.
Ian McCaig, FIIT Co-Founder, says: “We’re hugely excited to be bringing our white-label platform service to market, debuting the HYROX365 Performance Hub, with HYROX as our first official partner leveraging the FIIT Platform as a service. Building on our existing partnership which saw us launch tailored HYROX Training Plans for competitors, this expansion equips HYROX with the capabilities to now empower gym operators globally to deliver HYROX Group Training to support in getting thousands of HYROX athletes race ready. Through this partnership, we’re able to accelerate the pace at which HYROX continues to innovate the fitness racing event industry. It allows them to harness six years of tech advancement, product and studio innovation, to enable gyms globally to deliver expert HYROX training, all powered by FIIT, at scale”
HYROX | Performance Centr
Providing a bespoke solution for dedicated HYROX facilities through a box in box and standalone solution, HYROX Performance Centrs showcase a best in class facility for HYROX athletes. They will utilise official HYROX Centr competition equipment and Concept 2 equipment to replicate the exact equipment used on race day. A HYROX Performance Centr is positioned as the gold standard training solution within the HYROX world and includes area exclusivity for operators and access to innovative new equipment developed with Centr.
HYROX Academy
The HYROX Academy program allows service providers, coaches, PTs and facility owners to complete 4 levels of qualification in HYROX training. The HYROX Academy covers all aspects of athlete and performance development, periodisation, biomechanics, nutrition, business strategy and race development written by industry and science backed experts, all delivered through an innovative LMS system. In 2024, HYROX will introduce the HYROX Foundation Course (“Get Race Ready”) and Level 1 Education Course.
We will provide details here of how coaches can become part of the HYROX Academy as soon as we know more.
