NEWS // Chicago, IL – June 1st 2023
HYROX, The World Series of Fitness Racing and leading personal performance nutrition brand GAINFUL announce their new partnership today. Offering high-quality, clean and personalized protein blends and supplements, GAINFUL supports people on their path to feel, live and perform better each day. GAINFUL offers a range of premium performance supplements including protein powder (whey and plant-based), pre-workout and performance boosters, which will be available to sample at HYROX races across the U.S. for the upcoming HYROX 2023/24 season
“We are very excited to partner with HYROX as their official supplement and performance nutrition partner,” said Dean Kelly, CEO of GAINFUL. “Our partnership with HYROX is a natural fit because of our shared belief that everyone’s path to feeling and performing their best looks different. We love that HYROX racers span ages, genders and athletic abilities, making us the perfect supplement partner because our personalized approach allows us to cater to the individual athlete’s needs. What our communities have in common is a strong internal pull to grow, improve and continue to make big personal gains throughout their life. I’ll be racing at one of the HYROX events this fall, and while I can’t promise I’ll win, I know I’ll do better because I’m fueled by Gainful. ”
HYROX is a global fitness race for everybody, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of 8 rounds of a 1km run followed by one functional movement. There are four different race categories to choose from, making it accessible and challenging, no matter what level of fitness or experience. Categories include Team Relay, Doubles, Individual Open and Individual Pro.
GAINFUL’s custom protein blends, made in-house by a team of experts, are proven to deliver optimal effectiveness. GAINFUL staffs a team of Registered Dietitians who provide 1:1 personalized guidance to Gainful customers, helping them get and stay in their stride. With a goal to equip more people with elite-level performance nutrition and guidance, this partnership signifies another effort by GAINFUL to support consumers and meet them where they are on their fitness journey.
“We are so excited to partner with GAINFUL for the HYROX 2023/24 season; their high-quality product range approved by Registered Dietitian Nutritionists will help every HYROX athlete achieve their goal. Their company ethos sits hand in hand with the determined HYROX community and committed training methodology”, Douglas Gremmen, MD HYROX USA.
GAINFUL will be activating a 20 person Gainful Team, fueled by Gainful performance nutrition, at all HYROX races in the ‘23/’24 season. From pre-workout to post-workout, GAINFUL delivers optimized performance for all, helping people make their gains no matter their goals.
For more information, visit www.hyrox.com // https://www.GAINFUL.com/new-home-b/
About HYROX: HYROX was founded in 2017 by Christian Toetzke, an industry veteran in the international cycling, marathon and triathlon world, and Moritz Furste, one of Germany’s greatest-ever hockey players and successful entrepreneur. HYROX was born out of the founders’ desire for an event that would bring the endurance and functional fitness worlds together in a format that replicated the activities that regular gym-goers did in their workouts. HYROX bridges the gap between traditional long-distance endurance events and functional fitness; it attracts competitive athletes and enthusiasts from all sporting backgrounds.
HYROX is one of the fastest-growing fitness modalities on the planet. Participation in 2022 increased by over 100%, and in 2023 will have a forecast of 90,000 participants globally. In 2022 the Google search term HYROX increased by 127%, and it was named in over 50 global Health and Fitness trends articles from independent media. Aligned with significant international brand partners, HYROX is now continuing its rapid global expansion plans with over 40 races planned for 2023 in 11 different countries. For more information visit www.hyrox.com
About GAINFUL:
GAINFUL is a personal performance nutrition brand known for creating high-quality, clean protein blends. The brand is evolving the perception of performance nutrition and simplifying the shopping experience in an effort to support everybody on their journey to feel, live and perform better each day. Through an online quiz and an army of registered dieticians and experts, Gainful’s personalized supplements and expert guidance help prepare, fuel and nurture active bodies to feel and perform better each day.
In addition to an impressive array of customizable, science-backed products, all GAINFUL customers gain unlimited access to a team of Registered Dietitians to guide them, along with curated tools, recipes and resources. By taking a personal approach to performance nutrition, GAINFUL aims to deliver unwavering support to anybody looking to achieve their unique health and lifestyle goals. Because of the brand’s highly personalized approach, GAINFUL’s subscribers range from Olympic Athletes to people just starting their fitness journey.
GAINFUL offers a 1:1 personalized subscription service on Gainful.com, and an exclusive line of customizable supplements at Target stores across the U.A. and on Target.com.
Why GAINFUL?
IT’S EASY: GAINFUL makes it easier than ever to get performance nutrition products made for you and your needs, so you can skip the overwhelming supplements aisle and know you’re getting what’s best for you. Available on GAINFUL.com or at Targets nationwide
IT’S EFFECTIVE: GAINFUL’s clean recipes and proven ingredients are crafted for optimal effectiveness, with recipes designed by experts and a team of in-house dietitians.
IT’S PERSONAL: We know performance is personal and are committed to getting people products, resources and guidance crafted for their unique needs.
1:1 SUPPORT: GAINFUL’s offers unparalleled guidance, through access to resources, tools, and 1:1 Registered Dietitian support for every GAINFUL customer.
