As HYROX continues its rapid growth from niche fitness race to global professional sport, the commercial side of the industry is evolving just as quickly. Sponsorships, athlete branding, content creation and travel costs are all becoming increasingly important parts...
For an episode of the Rox Lyfe podcast, we sat down with Chris Bayens, a strength and conditioning coach with nearly two decades of experience who has become one of the more respected coaching voices in HYROX. Chris coaches athletes across all levels of the sport,...
For an episode of the Rox Lyfe podcast, we sat down with Alyssa McElheny – shortly before she became the 2026 HYROX World Champion in Stockholm – having qualified for the Elite 15 within just a few months of entering the sport… From Heart...
For an episode of the Rox Lyfe podcast, we sat down with Ben and Harry Sutherland, one of the most exciting doubles pairings in HYROX after a 49:24 PB and a sixth-place finish at the 2025 World Championships. The brothers have built a reputation through smart racing,...
For an episode of the Rox Lyfe podcast, we sat down with Holly Archer, one of the most exciting crossover athletes making an impact in HYROX. A European indoor 1500m silver medallist with years of elite running experience, Holly has brought serious speed into the...
For a recent episode of the Rox Lyfe podcast, we sat down with Sean Wade, former New Zealand Olympian and one of the most remarkable athletes currently competing in HYROX. At 60 years old, Sean has already set the benchmark in his age group with a stunning 1:02 finish...
