Built For Athletes, the leading premium fitness brand, have announced the launch of its latest innovation: the Built For Athletes Rucking Backpack. Designed specifically for outdoor enthusiasts, fitness communities and those who like to test their limits and seek a challenge, the Built For Athletes rucking backpack sets a new standard in functionality, durability, and style.
A Backpack for the Rucking Revolution
As rucking continues to surge in popularity among everyday fitness enthusiasts and amateur athletes alike worldwide, Built For Athletes delivers a product that meets the demands of this challenging and rewarding activity. Rucking involves walking or hiking with a weighted backpack, adding that extra dimension to the traditional cardio workout. Rucking enhances strength and endurance, providing an accessible and scalable workout for all levels of fitness.
Built For Athletes’ existing backpacks have already been rated amongst the best bags for rucking, so it only made sense to develop a bag specifically for the activity. The launch also reflects a growing trend, with Google searches for rucking steadily increasing over the past few years, particularly spiking around 2022 as people sought outdoor activities during the pandemic.
Key Features of the Built For Athletes Rucking Backpack Include:
- Ample Functional Storage: 10litre capacity with multiple compartments, pouches, and zip pockets
- Military-Grade Durability: Made from CorduraⓇ quad stitched fibres for maximum durability and resistance to wear with reinforced seaming for bag longevity. All compartments have 2-way opening YKK® Japanese zips and upgraded extra-durable plastic hardware. Includes water-resistant, stain-resistant and rip proof fabric to help keep your goods dry and clean, whatever conditions you find yourself in.
- Supreme Comfort & Ergonomic Design: Premium ergonomic shoulder and sternum straps with a sweat reduction technology to keep you dry along with upgraded cushioning for an effortless carry even under high load. Distributed back panel to spread load evenly, helps to keep the backpack in the best possible position to reduce back pain and prevent injuries.
- Customisable MOLLE System: Large hook and loop section to showcase your best patches and accessories. Built For Athletes patch included with all backpacks
- Large internal hook and loop strips to back wall of backpack to secure flat weight plate of up to 10kg (30cm x 24cm x 2cm)
- Weight tested up to 25kg.
- Dimensions:
- Backpack: height 32cm x width 27cm x depth 10cm
- 10kg steel weight plate: (height 30cm x width 24cm x depth 2cm)
- Fabric: CorduraⓇ 90% Nylon 10% Polyamide
Founder and Creative Director, Nick Costello comments, “We’re excited to launch the Built For Athletes Rucking Backpack, specifically designed to meet the needs of our community, many of whom were already repurposing our premium gym backpacks for this rapidly growing fitness activity. The rise of functional workouts, a space from which Built For Athletes was born, is truly amazing to see, as more people seek new ways to challenge themselves. Rucking has evolved from a niche activity into a mainstream fitness phenomenon in recent years, with many studies and experts advocating for the amazing benefits this type of training can bring. At Built For Athletes, we pride ourselves on our commitment to providing premium quality fitness gear to support athletes across various disciplines, and we’re thrilled to finally bring this rucking pack to the market.”
The Pro Series Bag will be available to buy at www.builtforathletes.com:
- £169.99 = Rucking Bag with bespoke plate included (UK ONLY)
- Rucking Bag on its own = £139.99 (EVERYWHERE)
- Plate on its own = £45 (UK ONLY)
