Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), have today announced that HYROX athletes Meg Jacoby and Hunter McIntyre have been added to their growing roster of international athletes as brand ambassadors.
This follows the recent announcement that Zepp Health’s Amazfit was named the Official Wearable Partner & Timekeeper of HYROX, and is a further sign of the Elite athletes in the sport gaining sponsorship from big brands.
Meg Jacoby
Meg Jacoby, the 2024 HYROX world champion, shattered the elite women’s field at the World Championships in Nice, France, in June. She was the first woman to ever complete a HYROX race in under one hour. Jacoby uses the Amazfit Cheetah Pro smartwatch to aid her training and competition. Amazfit say that the Cheetah series stands as “the apex of innovation in specialized sports watches. Crafted with industry-leading GPS technology and the ability to generate AI-driven training regimes, the smartwatches are meticulously designed to provide athletes of all levels with tools to train smarter, perform better, and achieve their goals.
The Amazfit Cheetah series elevates every aspect of an athlete’s journey, enhancing both performance and precision tracking during competitions. Amazfit wearables surpass conventional devices by offering advanced features that help athletes optimize their recovery. The Readiness feature, available in the Amazfit Cheetah series and the newly released Amazfit Helio Ring, provides invaluable insights into physical and mental conditions, empowering athletes to control their recovery just as they manage their performance.”
Hunter McIntyre
Hunter McIntyre—three-time World Champion of HYROX, six-time Obstacle Course Racing world champion, undefeated champion of Steve Austin’s Broken Skull Challenge – wears the Amazfit T-Rex series. Built for rugged conditions, they say “the Amazfit T-Rex made from military-grade materials, is designed for people born to be adventurous. The watch’s precise GPS tracking, detailed offline maps, and dedicated HYROX Race mode make it the ideal companion for athletes like McIntyre.”
“These partnerships mark an exciting new chapter for Amazfit as we continue to expand our presence in the endurance sector and deliver performance advantages through our cutting-edge smart wearables,” said Wayne Huang, CEO of Zepp Health. “We are thrilled to collaborate with Meg Jacoby, Hunter McIntyre, and other elite athletes around the world, enabling them to achieve new heights through real-time data insights and personalized training plans.”
As part of Team Amazfit, the athletes will not only serve as brand ambassadors but will also work closely with Amazfit’s research and development team to drive product innovation and enhance functionality across the product range. They will be instrumental in shaping future Amazfit products, ensuring they meet the evolving needs of athletes worldwide.
Athletes can explore the full range of Amazfit smart wearables at www.amazfit.com.
